Natural Pesticide in India
A A dramatic story about cotton farmers in India shows how destructive
pesticides can be for people and the environment; and why today's agriculture is so dependent on
pesticides. This story also shows that it's possible to stop using chemical pesticides without losing a
crop to ravaging insects, and it explains how to do it.
B The story began about 30 years ago, a handful of families migrated from the
Guntur district of Andhra Pradesh, southeast India, into Punukula, a community of around 900 people
farming plots of between two and 10 acres. The outsiders from Guntur brought cotton-culture with them.
Cotton wooed farmers by promising to bring in more hard cash than the mixed crops they were already
growing to eat and sell: millet, sorghum, groundnuts, pigeon peas, mung beans, chili and rice. But
raising cotton meant using pesticides and fertilizers – until then a mystery to the mostly illiterate
farmers of the community. When cotton production started spreading through Andhra Pradesh state. The
high value of cotton made it an exceptionally attractive crop, but growing cotton required chemical
fertilizers and pesticides. As most of the farmers were poor, illiterate, and without previous
experience using agricultural chemicals, they were forced to rely on local, small-scale agricultural
dealers for advice. The dealers sold them seeds, fertilizers, and pesticides on credit and also
guaranteed the purchase of their crop. The dealers themselves had little technical knowledge about
pesticides. They merely passed on promotional information from multinational chemical companies that
supplied their products.
C At first, cotton yields were high, and expenses for pesticides were low
because cotton pests had not yet moved in. The farmers had never earned so much! But within a few years,
cotton pests like bollworms and aphids plagued the fields, and the farmers saw how rapid insect
evolution can be. Repeated spraying killed off the weaker pests, but left the ones most resistant to
pesticides to multiply. As pesticide resistance mounted, the farmers had to apply more and more of the
pesticides to get the same results. At the same time, the pesticides killed off birds, wasps, beetles,
spiders, and other predators that had once provided natural control of pest insects. Without these
predators, the pests could destroy the entire crop if pesticides were not used. Eventually, farmers were
mixing sometimes having to spray their cotton as frequently as two times a week. They were really
hooked!
D The villagers were hesitant, but one of Punukula's village elders decided
to risk trying the natural methods instead of pesticides. His son had collapsed with acute pesticide
poisoning and survived but the hospital bill was staggering. SECURE's staff coached this villager on how
to protect his cotton crop by using a toolkit of natural methods chat India's Center for Sustainable
Agriculture put together in collaboration with scientists at Andhra Pradesh's state university. They
called the toolkit "Non-Pesticide Management" – or "NPM."
E The most important resource in the NPM toolkit was the neem tree
(Azadirachta indica) which is common throughout much of India. Neem tree is a broad-leaved evergreen
tree related to mahogany. It protects itself against insects by producing a multitude of natural
pesticides that work in a variety of ways: with an arsenal of chemical defenses that repel egg-laying,
interfere with insect growth, and most important, disrupt the ability of crop-eating insects to sense
their food.
F In fact, neem has been used traditionally in India to protect stored grains
from insects and to produce soaps, skin lotions, and other health products. To protect crops from
insects, neem seeds are simply ground into a powder that is soaked overnight in water. The solution is
then sprayed onto the crop. Another preparation, neem cake, can be mixed into the soil to kill pests and
diseases in the soil, and it doubles as an organic fertilizer high in nitrogen. Neem trees grow locally,
so the only "cost" is the labor to prepare neem for application to fields.
G The first farmer's trial with NPM was a complete success! His harvest was
as good as the harvests of farmers that were using pesticides, and he earned much more because he did
not spend a single rupee on pesticides. Inspired by this success, 20 farmers tried NPM the next year.
SECURE posted two well-trained staff in Punukula to teach and help everyone in the village, and the
village women put pressure on their husbands to stop using toxic chemicals. Families that were no longer
exposing themselves to pesticides began to feel much better, and the rapid improvement in income,
health, and general wellbeing quickly sold everyone on the value of NPM. By 2000, all the farmers in
Punukula were using NPM, not only for cotton but for their other crops as well.
H The suicide epidemic came to an end. And with the cash, health, and energy
that returned when they stopped poisoning themselves with pesticides, the villagers were inspired to
start more community and business projects. The women of Punukula created a new source of income by
collecting, grinding, and selling neem seeds for NPM in other villages. The villagers rescued their
indentured children and gave them special six-month "catch-up," courses to return to school.
I Fighting against pesticides, and winning, increased village solidarity,
self-confidence, and optimism about the future. When dealers tried to punish NPM users by paying less
for NPM cotton, the farmers united to form a marketing cooperative that found fairer prices elsewhere.
The leadership and collaboration skills that the citizens of Punukula developed in the NPM struggle have
helped them to take on other challenges, like water purification, building a cotton gin to add value to
the cotton before they sell it, and convincing the state government to support NPM over the objection of
multi-national pesticide corporations.
Mammoth Kill
Mammoth is any species of the extinct genus Mammuthus, proboscideans commonly equipped with long, curved
tusks and, in northern species, a covering of long hair. They lived from the Pliocene epoch from around
5 million years ago, into the Holocene at about 4,500 years ago and were members of the family
Elephantidae, which contains, along with mammoths, the two genera of modern elephants and their
ancestors.
Like their modern relatives, mammoths were quite large. The largest known species reached heights in the
region of 4 m at the shoulder and weighs up to 8 tonnes, while exceptionally large males may have
exceeded 12 tonnes. However, most species of mammoth were only about as large as a modern Asian
elephant. Both sexes bore tusks. A first, small set appeared at about the age of six months and these
were replaced at about 18 months by the permanent set. Growth of the permanent set was at a rate of
about 1 to 6 inches per year. Based on studies of their close relatives, the modern elephants, mammoths
probably had a gestation period of 22 months, resulting in a single calf being born. Their social
structure was probably the same as that of African and Asian elephants, with females living in herds
headed by a matriarch, whilst bulls lived solitary lives or formed loose groups after sexual
maturity.
MEXICO CITY – Although it's hard to imagine in this age of urban sprawl and automobiles, North America
once belonged to mammoths, camels, ground sloths as large as cows, bear-sized beavers and other
formidable beasts. Some 11,000 years ago, however, these large-bodied mammals and others – about 70
species in all – disappeared. Their demise coincided roughly with the arrival of humans in the New World
and dramatic climatic change – factors that have inspired several theories about the die-off. Yet
despite decades of scientific investigation, the exact cause remains a mystery. Now new findings offer
support to one of these controversial hypotheses: that human hunting drove this megafaunal menagerie to
extinction. The overkill model emerged in the 1960s when it was put forth by Paul S. Martin of the
University of Arizona. Since then, critics have charged that no evidence exists to support the idea that
the first Americans hunted to the extent necessary to cause these extinctions. But at the annual meeting
of the Society of Vertebrate Paleontology in Mexico City last October, paleoecologist John Alroy of the
University of California at Santa Barbara argued that, in fact, hunting-driven extinction is not only
plausible, but it was only unavoidable. He has determined, using a computer simulation, that even a very
modest amount of hunting would have wiped these animals out.
Assuming an initial human population of 100 people that grew no more than 2 percent annually, Alroy
determined that if each band of, say, 50 people killed 15 to 20 large mammals a year, humans could have
eliminated the animal populations within 1,000 years. Large mammals, in particular, would have been
vulnerable to the pressure because they have longer gestation periods than smaller mammals and they're
young require extended care.
Not everyone agrees with Alroy's assessment. For one, the results depend in part on population-size
estimates for the extinct animals – figures that are not necessarily reliable. But a more specific
criticism comes from mammalogist Ross D. E. MacPhee of the American Museum of Natural History in New
York City, who points out that the relevant archaeological record contains barely a dozen examples of
stone points embedded in mammoth bones (and none, it should be noted, are known from other megafaunal
remains) – hardly what one might expect if hunting drove these animals to extinction. Furthermore, some
of these species had huge ranges – the giant Jefferson's ground sloth, for example, lived as far north
as the Yukon and as far south as Mexico – which would have made slaughtering them in numbers sufficient
to cause their extinction rather implausible, he says.
Macphee agrees that humans most likely brought about these extinctions (as well as others around the
world that coincided with human arrival), but not directly. Rather he suggests that people may have
introduced hyper lethal disease, perhaps through their dogs or hitchhiking vermin, which then spread
wildly among the immunologically naive species of the New World. As in the overkill model, populations
of large mammals would have a harder time recovering. Repeated outbreaks of a hyper disease could thus
quickly drive them to the point of no return. So far MacPhee does not have empirical evidence for the
hyper disease hypotheses, and it won't be easy to come by hyper lethal disease would kill far too
quickly to leave its signature on the bones themselves. But he hopes that analyses of tissue and DNA
from the last mammoths to perish will eventually reveal murderous microbes.
The third explanation for what brought on this North American extinction does not involve human beings.
Instead, its proponents blame the loss on the water. The Pleistocene epoch witnessed considerable
climatic instability, explains palaeontologist Russell W. Graham of the Denver Museum of Nature and
Science. As a result, certain habitats disappeared, and species that had once formed communities split
apart. For some animals, this change brought opportunity. For much of the megafauna, however, the
increasingly homogeneous environment left them with shrinking geographical ranges – a death sentence for
large animals, which need large ranges. Although these creatures managed to maintain viable populations
through most of the Pleistocene, the final major fluctuation – the so-called Younger Dryas event –
pushed them over the edge, Graham says. For his part, Alroy is convinced that human hunters demolished
the titans of the Ice Age. The overkill model explains everything the disease and climate scenarios
explain, he asserts, and makes accurate predictions about which species would eventually go extinct.
"Personally, I'm a vegetarian," he remarks, "and I find all of this kind of gross – but believable."
Language Strategy in Multinational Company
A The importance of language management in multinational companies has never
been greater than today. Multinationals are becoming ever more conscious of the importance of global
coordination as a source of competitive advantage and language remains the ultimate barrier to
aspirations of international harmonization. Before attempting to consider language management
strategies, companies will have to evaluate the magnitude of the language barrier confronting them and
in doing so they will need to examine it in three dimensions: the Language Diversity, the Language
Penetration and the Language Sophistication. Companies next need to turn their attention to how they
should best manage language. There is a range of options from which MNCs can formulate their language
strategy.
B Lingua Franca: The simplest answer, though realistic only for English
speaking companies, is to rely on one's native tongue. As recently as 1991 a survey of British exporting
companies found that over a third used English exclusively in dealings with foreign customers. This
attitude that "one language fits all" has also been carried through into the Internet age. A survey of
the web sites of top American companies confirmed that over half made no provision for foreign language
access, and another found that less than 10% of leading companies were able to respond adequately to
emails other than in the company's language. Widespread though it is, however, reliance on a single
language is a strategy that is fatally flawed. It makes no allowance for the growing trend in Linguistic
Nationalism whereby buyers in Asia, South America and the Middle East, in particular, are asserting
their right to "work in the language of the customer". It also fails to recognize the increasing
vitality of languages such as Spanish, Arabic and Chinese that over time are likely to challenge the
dominance of English as a lingua franca. In the IT arena, it ignores the rapid globalization of the
Internet where the number of English-language e-commerce transactions, emails and web sites, is rapidly
diminishing as a percentage of the total. Finally, the total reliance on a single language puts the
English speaker at risk in negotiations. Contracts, rules and legislation are invariably written in the
local language, and a company unable to operate in that language is vulnerable.
C Functional Multilingualism: Another improvised approach to Language is to
rely on what has been termed "Functional Multilingualism". Essentially what this means is to muddle
through, relying on a mix of languages, pidgins and gestures to communicate by whatever means the
parties have at their disposal. In a social context, such a shared effort to make one another understand
might be considered an aid to the bonding process with the frustration of communication being regularly
punctuated by moments of absurdity and humor. However, as the basis for business negotiations, it
appears very hit-and-nuts. And yet Hagen's recent study suggests that 16% of an international business
transaction; is conducted in a "cocktail of languages." Functional Multilingualism shares the same
defects as reliance on a lingua franca and increases the probability of cognitive divergence between the
parties engaged in the communication.
D External Language Resources: A more rational and obvious response to the
language barrier is to employ external resources such as translators and interpreters, and certainly
there are many excellent companies specialized in these fields. However, such a response is by no means
an end to the language barrier. For a start these services can be very expensive with a top Simultaneous
Interpreter, commanding daily rates as high as a partner in an international consulting company.
Secondly, any good translator or interpreter will insist that to be fully effective they must understand
the context of the subject matter. This is not always possible. In some cases, it is prohibited by the
complexity or specialization of the topic. Sometimes by lack of preparation time but most often the
obstacle is the reluctance of the parties to explain the wider context to an 'outsider'. Another problem
is that unless there has been considerable pre-explaining between the interpreter and his clients it is
likely that there will be ambiguity and cultural overtones in the source messages the interpreter has to
work with. They will, of course, endeavor to provide a hi-fidelity translation but in this circumstance,
the interpreter has to use initiative and guesswork. This clearly injects a potential source of
misunderstanding into the proceedings. Finally, while a good interpreter will attempt to convey not only
the meaning but also the spirit of any communication, there can be no doubt that there is a loss of
rhetorical power when communications go through a third party. So in situations requiring negotiation,
persuasion, humor etc. the use of an interpreter is a poor substitute for direct communication.
E Training: The immediate and understandable reaction to any skills-shortage
in business is to consider personnel development and certainly the language training industry is well
developed. Offering programs at almost every level and in numerous languages. However, without doubt,
the value of language training no company should be deluded into believing this to be assured of
success. Training in most companies is geared to the economic cycle. When times are good, money is
invested in training. When belts get tightened training is one of the first "luxuries" to be pared down.
In a study conducted across four European countries, nearly twice as many companies said they needed
language training in coming years as had conducted training in past years. This disparity between "good
intentions" and "actual delivery", underlines the problems of relying upon training for language skills.
Unless the company is totally committed to sustaining the strategy even though bad times, it will fail.
F One notable and committed leader in the field of language training has been
the Volkswagen Group. They have developed a language strategy over many years and in many respects can
be regarded as a model of how to manage language professionally. However, the Volkswagen approach
underlines that language training has to be considered a strategic rather than a tactical solution. In
their system to progress from "basics" to "communications competence" in a language requires the
completion of 6 languages stages each one demanding approximately 90 hours of a refresher course,
supported by many more hours of self-study, spread over a 6-9 months period. The completion of each
stage is marked by a post-stage achievement test, which is a pre-requisite for continued training. So
even this professionally managed program expects a minimum of three years of fairly intensive study to
produce an accountant. Engineer, buyer or salesperson capable of working effectively in a foreign
language. Clearly, companies intending to pursue this route need to do so with realistic expectations
and with the intention of sustaining the program over many years. Except in terms of "brush-up" courses
for people who were previously fluent in a foreign language, training cannot be considered a quick fix.